May 11 2011
AARP MEDIA SALES SELECTS CATCH NEW YORK
by Joseph Perello about Announcement, Industry trade group, Advertising
New York, NY (May 10, 2011) -- AARP Media Sales has retained independent, full-service agency Catch New York for branding and advertising duties targeting trade and marketing media, according to Patricia Lippe Davis, vice president of marketing, AARP Media Sales. Catch’s digital and print campaign work for AARP Media Sales will start in June 2011. AARP Media Sales’ last branding campaign was four years ago.
“Now that boomers are firmly in our sweet spot -- ages 47 to 65 -- and living the lifestyle that only AARP Media speaks to in a targeted way, we felt the time was right to remind marketers that we provide the greatest pipeline to reach the consumer segment with the most purchasing power,” explains Davis.
Catch New York was founded by four partners who combine client and agency experience, and have diverse backgrounds in marketing, design, retail, sports, entertainment and the public sector.
About AARP Media Sales
With unparalleled knowledge of 50+ consumers, as well as unique access across multiple media, AARP Media Sales connects marketers to the ever-growing and influential 50+ population. In addition to representing www.aarp.org, AARP's trusted Web portal; AARP The Magazine, AARP's flagship publication with a readership of over 34 million readers; AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP's nearly 40 million members and Americans 50+; and AARP VIVA, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community, AARP Media Sales also has sponsorships for television, radio as well as national and regional events.
About AARP
AARP is a nonprofit, nonpartisan organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.1 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
